We are excited to introduce a new name and refreshed look for our stuffing products!
Our stuffings will now be sold under ‘The Stuffing Company’ brand, and our new look packaging will start appearing on shelves around the country this week – just in time for Christmas!
This refreshed brand identity has been developed to enhance visibility of our products on shelf, and to attract new consumers to our iconic range that has been a family favourite for over 40 years.
Joanne Molloy – Managing Director of TS Foods and daughter of company founders Tony and Ann Steele – says:
“We are incredibly excited to introduce ‘The Stuffing Company’ to our loyal customers, consumers and new shoppers alike. We’ve been making stuffing for over four decades and have designed this new brand to help us better connect with today’s shoppers, while staying true to the quality, taste and tradition that we are known for. And – as the market-leaders since 1978 – we feel that we can now confidently call ourselves ‘The Stuffing Company’.”
“This is a name which we hope will help us to continue to grow our stuffing proposition here in NI as well as providing a robust platform to launch into other regions around the UK and Ireland.
“Using consumer insights and shopper data, we have worked with a top FMCG design agency to ensure that the new look still has echoes of the visual cues of our incumbent packing, whilst ensuring that going forward our products will be more easily differentiated, and that the core propositions like fast cooking time and freeze-ability are brought to the fore.”
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